After successfully collaborating on a previous venture, our client approached us with his new business idea. He wanted to bring the charm of a Parisian café to Tbilisi, with a special focus on desserts and coffee, while still honouring Georgian flavours through khachapuri. His request was clear: a brand identity that felt like a trip to Frence.

Our challenge was to capture both the elegance of Paris and the warmth of Georgia in one cohesive brand. Inspiration struck as we explored the café’s concept — combining the soft layers of khachapuri, the delicate lines of coffee foam art, and the playful touch of a raspberry atop a cake. From this fusion, the foundation of the logo was born.

To bring the brand to life, we turned to the colours of taste itself. A soft pastel pink, inspired by fresh raspberries, became the primary palette, balanced with warm light browns drawn from the tones of coffee. This blend not only conveyed Parisian elegance but also grounded the brand in the inviting comfort of café culture.

The result was a brand identity that extended far beyond a logo. From stationery to signage, employee attire to café banners, every touchpoint reflected a Parisian escape in the heart of Tbilisi. The process was as delightful as the outcome — a project where creativity, storytelling, and design came together to craft a café experience that feels like a little taste of Paris, one cup at a time. If you’re ready to turn your business idea into a brand that inspires, we’re ready to craft the story with you.